Press

Contact: info@lum.fm

May 20, 2019

LÜM closes Seed Round and secures strategic partnership with Frank Productions

MADISON, Wisconsin - LÜM, a Madison-based tech startup that’s working to revolutionize the way artists and fans stream and discover new music, has closed its seed round, bringing the company’s total investment to $1.2 million in less than a year. Read more...

News

June 9, 2019
Wisconsin State Journal - Judy Newman

Music streaming app LÜM teams with Frank Productions

Two Madison music industry companies — one well-established and one brand-new — are teaming up to help promote new musicians. Read more...

May 22, 2019
Digital Music News - Marsha Silva

LÜM Closes $1.2 Million In Seed Round Funding to ‘Democratize Music’

LÜM is spinning a social streaming platform that aims to change the way that new artists stream and promote their music. The company also wants to transform how fans find, share and generally engage with music itself. It’s a lofty mission to ‘democratize music,’ though now there’s some fuel to test the idea out. Read more...

May 22, 2019
Xconomy Wisconsin - Jeff Engel

WI Watchlist: Montage, LÜM, WEDC, Titan Spine, Polco, Swallow & More

A medical device for patients with swallowing disorders gets new life. A music streaming app gets an influx of cash. The state’s economic development agency faces more criticism for its practices. Startups in recruiting tech, medtech, and civic tech strike merger and acquisition deals. Read on for more details about these stories and other recent Wisconsin innovation news. Read more...

May 20, 2019
Music Business Worldwide - Murray Stassen

Music Discovery Startup LÜM Closes $1.2M Seed Funding Round, Partners With Frank Productions

LÜM, a Madison, Wisconsin-based music discovery and music streaming startup has closed its seed funding round, bringing the company’s total investment to $1.2 million in less than a year. Additionally, LÜM and US concert promoter Frank Productions have formed a strategic partnership. Read more...

May 20, 2019
Hypebot

LÜM Raises $1.2M, Partners With Frank Productions For New Music Discovery Platform

Social music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption. Read more...

May 20, 2019
Wisconsin Inno - Katherine Davis

Madison Music Streaming Startup Raises $750K Seed Round

LÜM, a Madison startup building a streaming music platform and social network that helps up-and-coming artists grow their fanbase, raised a seed round of funding as it gears up for its official launch this summer. The startup announced Monday that it raised $750,000 in a round led by Frank Productions, a Madison-based concert promoter. Other investors were not disclosed. Read more...

May 20, 2019
Platform & Stream

LÜM Closes Seed Round, Secures Strategic Partnership with Frank Productions

LÜM, a Madison-based tech startup that’s working to revolutionize the way artists and fans stream and discover new music, has closed its seed round, bringing the company’s total investment to $1.2 million in less than a year. Read more...

May 14, 2019
UW-Madison School of Business - Siri Pairin

In Tune With Innovation

Max Fergus (BBA '18) still has the screenshot of the text conversation in which he pitched the idea of a startup to his friends. He didn't know at the time that that text conversation marked the beginning of a journey--and a year consumed by the launch and success of his own company. Read more...

May 13, 2019
UW-Madison School of Business - Alumni Relations

Investing in Student Entrepreneurs

Just one year after graduating from the Wisconsin School of Business, Max Fergus (BBA ’18) has already found a way to invest in the education of others. His startup LÜM has created a scholarship through WSB’s Weinert Center for Entrepreneurship to provide support to a UW–Madison undergraduate student seeking a degree or certificate in entrepreneurship. Read more...

January 3, 2019
Xconomy - Brian E. Clark

LÜM, With Dashes of Spotify and Instagram, Helps Musicians Find Fans

The music streaming wars are far from over. While big players like Spotify, Apple, and Amazon fight to make their music apps the go-to option for listening to the latest hit tracks from well-known artists such as Beyoncé, Drake, and Mumford & Sons, young startups still see room in the market for new services to help people discover and share music. Read more...

September 18, 2018
Wisconsin Inno - Jim Dallke

Wisconsin Inno’s 25 Under 25

Wisconsin tech is heating up. From a newly launched $100 million venture fund in Milwaukee, to Foxconn’s $100 million donation to the University of Wisconsin-Madison for its engineering and innovation research, to the work being done by gener8tor, Northwestern Mutual, and many others, the momentum in the state’s innovation economy is clear. Read more...

August 18, 2018
Capital Times - Erik Lorenzsonn

LÜM, a Madison startup, launches its music-streaming platform for undiscovered artists

Live Undiscovered Music, a Madison startup behind an ambitious music-streaming platform for local and emerging musicians, has had quite the week. Read more...

August 17, 2018
Wisconsin State Journal - Judy Newman

Madison startup Live Undiscovered Music takes the Pressure Chamber prize.

Wisconsin tech is heating up. From a newly launched $100 million venture fund in Milwaukee, to Foxconn’s $100 million donation to the University of Wisconsin-Madison for its engineering and innovation research, to the work being done by gener8tor, Northwestern Mutual, and many others, the momentum in the state’s innovation economy is clear. Read more...

August 17, 2018
Xconomy - Jeff Buchanan

LÜM Wins Startup Pitch Contest, Earns Shot at Silicon Valley VCs

Live Undiscovered Music, a Madison, WI-based startup whose software helps users discover new music and share it with friends, captured first place in one of the state’s more closely watched pitch competitions Thursday. Read more...

August 16, 2018
UW-Madison - David Tenenbaum

UW-Madison spinoff releases app dedicated to ‘Live Undiscovered Music’

A UW–Madison startup called LÜM will launch an app designed to build support for unrecognized artists, at an event from 7:30 p.m. to midnight on Friday, August 17, at Monona Terrace. Read more...

August 9, 2018
Isthmus - Aaron R. Conklin

Streaming social

Max Fergus knows what his audience wants. “How do millennials want to interact?” he asks. “They want to be dialed in to what their friends are doing, tagging and sharing all of it.” Read more...

August 2018
InBusiness Madison - Joe Vanden Plas

Corporate music disruption

For the youthful team of Live Undiscovered Music, the 2018 Forward Festival, an eight-day celebration of technology and entrepreneurship that’s held across Madison, will serve as a launching pad for its new technology. Read more...

June 27, 2018
Wisconsin State Journal - Chris Rickert

StartingBlock off to the races building 'community of support' for entrepreneurs

More than five years after a group of local entrepreneurs hatched the idea, a hub for startups in the heart of Downtown Madison hosted an invite-only “soft opening” Tuesday night and has already rented out a good chunk of its 50,000-plus square feet of space. Read more...

May 2018
InBusiness Madison - Jason Busch

New mobile platform could make Madison into music-streaming mecca

Set to launch in August, LÜM aims to combine music streaming with social media to allow up-and-coming artists to more easily and profitably reach music fans. Read more...


Our Offices

Main Headquarters

821 East Washington Avenue
Madison, WI 53703


Satellite Office

4705 Alf Avenue
Austin, TX 73301