Social Music Streaming Platform LÜM Announces Expansion into New York Market with Launch of New Office

A month after the successful launch in July 2019, new music tech startup, LÜM, opens up East Coast office to further national growth.

MADISON, WI - August 19, 2019 - LÜM, the Madison-based tech startup that recently closed their $1.4 million seed financing, announces a new East Coast expansion after a successful launch on the Apple App Store earlier this summer. This announcement, in addition to LÜM’s recent partnership with Frank Productions, one of the largest concert promoters in the United States, illustrates the mobile app’s dedication to furthering new artist growth.

With less than 1% of all musicians earning any material income from their music, LÜM decreases the disparity between mainstream and undiscovered music by leveraging music streaming with the virality effects of social media. Artists upload their content and connect with fans on LÜM’s platform. Fans can easily share music with friends and become influencers on the platform by discovering and sharing up-and-coming artists with their peer communities.

LÜM’s announcement of their New York office follows a successful national launch in July 2019, in which the platform accumulated over 15,000 tracks and quickly gained traction throughout the US. After winning the 2018 Pressure Chamber pitch competition, one of the largest in the Midwest, LÜM also secured guidance from an impressive board of advisors and legal counsel, including lead business advisor Randall Mays (former President and CFO of Clear Channel Communications and current board member of Live Nation), and Gary Greenstein of Wilson Sonsini Goodrich & Rosati (recently named among Billboard’s “Top Music Industry Lawyers”). LÜM now has offices in Madison, WI, Austin, TX, and New York City.

“LÜM has seen immense growth and support in the first month of our launch, from fans and artists all across the country,” said Max Fergus, CEO of LÜM. “We see New York, and the whole East Coast, as a hotbed for emerging talent. It is the obvious next step for furthering our mission and providing up-and-coming artists the opportunity to accelerate their careers.”

In parallel with growing the LÜM platform across the country, the company is actively seeking new partners and music entities that are synergistic with LÜM’s vision of moving music forward and driving emerging artist advocacy.

If you would like further information on LÜM, or you would like to contact our team, please contact:
Derek Zenger, Director of Marketing, LÜM
Phone: 608.698.2418

To download the app:


About LÜM

LÜM is a music streaming and discovery application built on a stand-alone social network that enables emerging artists to circulate their music and grow their fan base. The LÜM platform focuses exclusively on emerging artists and increases fan-to-fan and fan-to-artist engagement through the gamification of social music discovery.

Artists upload their content and connect with fans on LÜM’s platform. Fans discover artists and circulate music by discovering, sharing, and engaging with their friends and peer communities. Founded in 2018, LÜM is headquartered in Madison, WI, with offices in Austin, TX. For more information, visit

About Frank Productions

Frank Productions (FPC Live) is a full-service concert promotion company involved in every facet of live events including production, logistics, ticketing, marketing, sponsorships, food and beverage, operations, and merchandising. Frank Productions produces and promotes live entertainment events in arenas, amphitheaters, performing arts centers, clubs, and other venues across the country. For additional information, visit

Download PDF